- Business & Sales
- Consultant Corner
- Hands-On Sessions
- Label & Packaging
- Large-Format & Signage
- Operations
- Partner Sessions
Click here to download the Session Schedule and Descriptions.
Large-Format & Signage
Sessions are open to all attendees. Large-format and Signage classes are especially relevant for owners and operators of HP Scitex printers or those who would like to explore adding large-format capabilities to their existing business.
Click on the session titles below to expand their descriptions. Check back for updated session information, including speakers, times and locations.
Thursday
Location
12:00 p.m. – 3:00 p.m.
Texas A
HP Capture
A don’t miss event! Gain a deeper understanding of all the HP resources you have at your disposal to grow your business through business consulting and increase efficiency through Value-Add Services and Print Care. In addition, learn more about specific tools such as SmartPlanner for Indigo, Scitex, and label and packaging, and SmartStream Director ML350.
In addition, hear more about the benefits of Dscoop from volunteer leaders and explore how our peer groups, discussion forums, Webinars and newsletters can help you grow your business and improve your day-to-day efficiencies.
Location
3:00 p.m. – 4:30 p.m.
Grapevine 1-2
What is Your Customer Facing Strategy?
Joe Truncale, NAPLHow do you increase sales by 10% without increasing operational costs? NAPL presents its new Customer Analysis Process™, which will show you how to maximize the potential of your best customer relationships to create greater value. Revaluate who is presenting your company’s message, how it is presented and best practices for developing your top customer accounts.
Friday
Location
9:45 a.m. – 10:45 a.m.
Austin 4-5
Success Stories from Graphic Tech, Splash! and Creative Graphic Services
Jim Blee, Graphic Tech; Regan Mahoney, Splash!; Jim Niner, Creative Graphic ServicesLarge-format owners share their companies’ strategies for success in this market. Hear how owners of some of the nation’s most innovative large-format companies are providing their clients with amazing graphic executions.
Location
11:00 a.m. – 12:00 p.m.
Large-Format Capture Discussion
Claudia Barbiero, HPFort Worth 3-4
Win Business with HP Latex Large-Format Printing Technology
Rudy Herrera, HPWould your company like to win large-format business providing fabric displays, vehicle wraps, backlit prints, paper-based point of purchase signage or odorless banners? Learn how HP’s new Latex large-format printing technology can give your firm a winning edge with prints durable enough for outdoor display but without the characteristic odor of prints produced with solvent-ink technology. Hear about new recyclable banner, fabric and wallpaper media from HP, and provide winning graphics with the environment in mind.
Location
2:00 p.m. – 3:15 p.m.
Grapevine 1-2
Shipping More than 20,000 Pieces per Day – How Much of It is Large-Format?
Mark Lander, RastarNow that you’ve mastered on-demand production and fulfillment in the small-format world, you would like to add large on-demand products to your arsenal. What are the challenges of producing, finishing and fulfilling these products? And how do we do it faster and make profits? There is no secret sauce that will help, but gain perspective from a company that started with small-format and added large-format. Learn about issues related to machinery, finishing and packaging, fright, pricing and personnel.
Location
3:30 p.m. – 4:30 p.m.
Solutions Showcase, Large-Format Pavilion
Large-Format and Signage/Display Networking
Join us for a networking session specifically targeted to large-format members. Discuss products, resources, problems, solutions and more. Bring plenty of business cards for the new friends you will make.
Location
4:45 p.m. – 6:00 p.m.
Dallas 5-7
How to Diversify with Large-Format Digital Printing
Josh Bevans, Design to Print Inc.; Curt Carpenter, BPGraphicsLarge-format owners share their companies’ strategies for success in this market. Hear how owners of some of the nation’s most innovative large-format companies are providing their clients with amazing graphic executions.
Grapevine 6
The Role of Print in the Modern Media Mix
Moderator: Cary Sherburne, WhatTheyThink; Panelists: Mark Smith, Printing Impressions; Katherine O’Brien, American Printer; Tom Tetrault, Digital Output and DPSMarketers are increasingly turning to alternative media in lieu of print to save time and cost, but are they missing the boat? This panel of experts discusses how the modern mix is changing, the role that print must play to remain relevant, and what print and marketing services providers should be articulating to their customers as they guide them toward building more effective marketing projects and campaigns.
Austin 4-5
The Sustainable Green Printing Partnership
Karen Gross, SGP PartnershipWhy should your company become a certified SGP printer? It allows you to align more closely with your customers’ needs, validates sustainability accomplishments, provides a marketing advantage, and brands your company as a leader in sustainability.
Saturday
Location
8:30 a.m. – 9:30 a.m.
Grapevine 5
Finishing Without Failure for the Signage Market
David King, MarketKingDo you know how to decrease your waste from 30-50 percent to a more respectable 10-20 percent? Mistakes happen during the finishing process because you are pressed for time to finish the jobs. Reduce your waste to make the best and fastest graphics possible. King covers finishing equipment, including laminators, cutters, routers, and all finishing functions from packaging to shipping.
Grapevine 3-4
Wide-Format Print, Cut and Finishing: Explore the Opportunities and the Challenges
Joseph Mergui and Sebastien Hanssens, CalderaLocation
9:45 a.m. – 10:45 a.m.
Grapevine 3-4
How to Market Large-Format
John Bord, GuevaviWhat message are you sending when you incorporate all of your marketing collateral, including Web site, brochures, signage and more? Hear tips on how to better market your large-format services to your customers and prospects.
Location
2:00 p.m. – 3:30 p.m.
Austin 4-5
Sales and Marketing for the Signage Business
David King, MarketKingCan you call on a client and close business on the spot? Marketing paves the road for sales, so learn everything from the basics of marketing large format to the most advanced tools. Selling large format graphics consists of knowing who to call on, what to say and what to offer. Hear all the sales solutions, tips and the best ways to sell large format graphics.
Austin 1-3
The Benefit of Strategic Thinking and Leading through Tough Times
Sheila Connor, Performance Dynamics, Inc.Have you looked at your business three years out and drafted a compelling direction for aligning your staff and customers? What might be required of you to be among the best in the current environment? Research has shown that business leaders must:
- Build mechanisms of connection and commitment rooted in freedom of choice versus systems of coercion and control
- Accept the fact that the exercise of true leadership is inversely proportional to the exercise of power
- Understand as they experience it in real time that the reality is that traditional walls are dissolving and this trend is accelerating
If you’re not getting the results you want, learn ways of shifting the business environment to engage everyone in your success. This is the time to lead strategically become an industry pioneer.
Grapevine 1-2
Who Buys Wide Format…and Why?
Tim Greene, InfoTrendsIf you’re entering or already competing in the wide-format market, this session imparts insights that can be used in everyday sales and marketing activities. Learn about the vertical markets for wide format print, the types of buyers of wide format printing and the buying behaviors of wide format print purchasers, including the types of applications and their requirements for short runs and fast turnarounds.
Location
3:45 p.m. – 5:15 p.m.
Fort Worth 5-7
HP Labs: Creating the Future
Eric Hanson, HPSee the future of HP technology! HP Labs is the exploratory and advanced research group for Hewlett-Packard, tackling complex challenges facing their customers and society over the next decade, while pushing the frontiers of fundamental science.
Austin 1-3
Web Strategy, Usability and Integration for Digital Printers
John Bord, GuevaviWhat’s on your Web site, and why? Is it sticky? Does it flow? Discover the best approach to drive clients to your Web site, keep them engaged, encourage them to place orders and begin a dialogue with your clients and their friends. Developing a successful Web presence starts here with a four-step approach that you can apply to reach a new level of success.
