2010 Dscoop Annual Conference • February 18-20 • Dallas, Texas

Hands-On Sessions

The hands-on workshops are optional, three-hour long seminars held the morning of Thursday, Feb. 18 for attendees who want a deep dive into topics such as marketing and sales, operations and expanding into large-format.

Click on the session titles below to expand their descriptions. Check back for updated session information, including speakers, times and locations.

Thursday

Location9:00 a.m. – 12:00 p.m.

Lean Manufacturing

Yoram Krivine, HP

This advanced, practical session gives participants a richer, hands-on experi­ence with elements of the lean techniques, specifically the Kaizen, Value Stream Mapping and the A3 methodology for problem solving. The workshop will include a high level review of the lean methodology, practical ideas of lean in print service providers and proven improvements collected by HP Indigo from working with customers. This workshop is applicable for those who have already been exposed to lean manufacturing and want to take another step towards implementing it in their environment, as well as newcomers to lean manufacturing.

Marketing Automation Services

Peter Winters, The Winters Group & Associates

Marketing automation services such as lead generation programs across a wide array of industry verticals represent a huge untapped market. The annual volume of these types of deals usually starts at no less than $250,000—find out how you can start earning these sustainable revenues.

Marketing in a Digital World

HP Business Consultants

Your HP Indigo digital press has broad and significant impact on the way you run your business. To succeed, Indigo digital press owners must identify and sell into new markets, interact with new buyers and sell a business solution. Developing a marketing plan is essential to this success. This hands-on workshop is designed to engage you in the marketing process, to walk you through the elements of a marketing plan, and to prepare you to take action on your plan when you return to your company after Dscoop5.

Teach Your Team to Sell Solutions

Linda Bishop, Thought Transformation

Do you want to get past common solution-selling roadblocks? Learn a new approach to solution selling, including a step-by-step method to identify new opportunities, gather information, influence buyers and close deals.

Tours of Commercial and Signage Companies in Dallas

One of the most effective ways to learn best practices is to visit another company. Dscoop will take you on tours of signage and graphical display companies as well as commercial print service providers in the area, where you can ask questions, share knowledge and receive inspiration from new ideas. Spaces are limited and you must sign up by Feb. 5.