Business & Sales Sessions

Are you a marketer who wants to deploy a database marketing practice with high return on investment? In Part 1, hear the strategic considerations for assessing and enhancing your current database marketing practices. Find out the key processes and components of a marketing database required for developing and creating a 360-degree view of your customer. Discover the characteristics of a sound metrics and measurement strategy, as well as the value of advanced analytical techniques such as predictive modeling, classification trees and segmentation schemes in driving ROI. Learn how to increase profits by deploying marketing campaigns designed to boost response and retention, reduce churn, reactivate lost customers and acquire new ones.

Learn how the transpromotional opportunity is taking off around the world, especially in Latin America. Discover the business models that companies are using, how they are implementing transpromo projects, as well as key considerations for PSPs and their customers.

Do you understand where the market is going and how that will impact you in the next two years? With HP Indigo as your business solution and partner, you need to know HP’s market position and their insight into the future of the printing industry. Find out where your business will go and what the market has to offer.

Multi-channel, multi-touch marketing campaigns are proven methods of reaching customers with new opportunities. When it comes to finding the right campaign management solution for the diverse needs of your customer base, however, the market becomes confusing. Discover how today’s leading campaign management solutions can enable you to offer bleeding-edge marketing campaign capabilities to your customer, and which solutions are best for your specific needs.

Part 2 of this series will show how to use Web 2.0 tools to develop integrated multi-channel and multi-wave marketing campaigns to build and enhance your customer relationships. Sadh will showcase real-world examples to help you understand the digital enablers of CRM that should be considered a vital part of any successful contact strategy.

This is the year to achieve greater success with the help of HP’s comprehensive services offerings. Learn how hundreds of customers have optimized productivity and uptime; achieved superior color and print quality; and realized increased ROI. Learn about the multitude of services HP offers to help your company succeed. Gain a competitive edge with Value-Add Services such as Color Management Services, Production Optimization and Lean Manufacturing, Onsite Uptime Parts Kits and the environmental FSC CoC certification to name a few. Also, hear about the future direction and new initiatives of HP Indigo Service, including PrintCare updates, Customer Technical Notes, Proactive Service activities and customer-focused documentation.

How many agencies have you brought on board as customers for your commercial, direct mail or large-format business? Gain a deeper understanding of the agency and marketing environment and how to position yourself as a marketing solutions enabler. Combine digital printing with powerful new tools, such as social media marketing, to reach the champions, influencers and buyers that can help boost your business.

Based on the growth and success of other companies like yours, MindFireInc will share the top 10 ways to grow your business in 2010. You don’t need to own MindFireInc to implement these revenue growth strategies. Discover the high-gain activities required to grow your revenue; strategies and tactics to create new opportunities with customers and prospects; how to build more profit for each customer engagement; and more. Session participants will receive the newly published industry report, A First Look from MindFireInc® at The Response Rates of Personalized Cross-Media Marketing Campaigns, a landmark study on 670 campaigns cross-media marketing campaigns and the results achieved.

The latest financial outlooks have indicated that the economy is slowly turning around, but what changes have you made to run a good business in tough times? This interactive session for business owners covers facing employee layoffs, making cutbacks, refinancing, renegotiating with vendors, renegotiating contracts and more.

How do you develop exclusivity and shorten the selling cycle? Discover five variations on the enterprise sale, including edification, loyalty programs, partnering with agencies and participate in a live workshop to sell a CMO golf sponsorship.

Have you looked at your business three years out and drafted a compelling direction for aligning your staff and customers? What might be required of you to be among the best in the current environment? Research has shown that business leaders must:

• Build mechanisms of connection and commitment rooted in freedom of choice versus systems of coercion and control
• Accept the fact that the exercise of true leadership is inversely proportional to the exercise of power
• Understand as they experience it in real time that the reality is that traditional walls are dissolving and this trend is accelerating

If you’re not getting the results you want, learn ways of shifting the business environment to engage everyone in your success. This is the time to lead strategically become an industry pioneer.

Will printers be ready to prosper in the new game? The book industry is continuing to change as readers expect content delivered traditionally, digitally, in audio format and for a fraction of yesterday’s price. Will the publishing industry survive as we know it? What will tomorrow’s industry demand? J. Kirby Best, the former CEO of Lightning Source Inc. (the world’s largest digital book manufacturer), presents a fresh perspective on where the book industry may be headed and how printers can ready themselves to prosper in the immediate and distant future.

If you’re entering or already competing in the wide-format market, this session imparts insights that can be used in everyday sales and marketing activities. Learn about the vertical markets for wide format print, the types of buyers of wide format printing and the buying behaviors of wide format print purchasers, including the types of applications and their requirements for short runs and fast turnarounds.

What’s the secret formula to partnering with agencies for new business? Here’s your chance to ask questions and get answers directly from Omnicom, a global leader in advertising and marketing communications. Hear about agency trends, see how agencies are organized and gain a better understanding of their print procurement. Half of the session will be dedicated to Q&A, so you can walk away with the answers you need. Join us to hear an agency’s perspective on how you can partner with them and use digital printing to meet their client’s requirements.

See the future of HP technology! HP Labs is the exploratory and advanced research group for Hewlett-Packard, tackling complex challenges facing their customers and society over the next decade, while pushing the frontiers of fundamental science.

From the minute a job is conceptualized, workflow should entail the requirements for efficient production and keep print buyers’ needs as the first priority. SmartStream solutions are HP’s strategic answer to the printer facing a busy, changing digital world. HP has created a system with an open architecture and a strong backbone to leverage all the HP workflow components, partners and tools to assist the production environment, enabling you to grow revenues and reduce costs.

Two of the hottest trends in document production, transpromo and e-delivery, seem to be at odds with each other—but are they? Review market trends in both areas, with insight into which applications are the best candidates for transpromo, which are trending toward e-delivery and when it makes sense to combine the two.

What’s on your Web site, and why? Is it sticky? Does it flow? Discover the best approach to drive clients to your Web site, keep them engaged, encourage them to place orders and begin a dialogue with your clients and their friends. Developing a successful Web presence starts here with a four-step approach that you can apply to reach a new level of success.